2024 Château Picoron “Madam I’m Adam” Merlot Rosé

A dry, organically farmed Merlot rosé from Bordeaux’s orbit—bright with wild strawberry, pink grapefruit, florals, and a quietly cheeky edge.

The Moment

This is the bottle for the friend who says,
“I don’t really do rosé…”
…and then somehow ends up asking where you got it before the first plate is cleared.

Because Madam I’m Adam looks playful, sure — but in the glass, it’s all precision:
fresh-picked red fruit, citrus lift, soft floral edges, and a dry, bright finish that makes it dangerously easy to keep pouring.

This is patio rosé with taste.
Picnic rosé with opinions.
The bottle you bring when you want something fun, but not forgettable.

Why We Love It

Château Picoron is part of the “new Bordeaux” conversation: organic farming, low-intervention cellar work, single-parcel focus, and a willingness to let Merlot be something more dynamic than the old stereotypes. The Kalyk family farms organically in Sainte-Colombe and has built the estate around multiple expressions of Merlot, including this gently pressed rosé. The winery’s own listing calls this wine 100% Merlot, hand-harvested, and a gently pressed Merlot rosé.

The 2024 release has been noted by retailers and recent press as:

• 100% Merlot

• organic / vegan-friendly

• around 11% ABV

• with a style built around freshness, brightness, and early-picked energy rather than weight.

That means:

• less “summer juice”

• more intentional, food-friendly rosé

• and exactly the kind of bottle that works in a shop like yours, where people want something easy without it feeling generic.

In the Glass

Aromatics

Wild strawberry, red currant, pink grapefruit, and delicate floral lift. Several current retailer notes call out wild strawberry, florals, and pink grapefruit/citrus as key markers.

On the Palate

Dry and lifted, with juicy red berry fruit up front and a crisp citrus edge through the middle. Expect wild red berries, grapefruit peel, and a faint herbal note that keeps it from ever feeling simple. Multiple merchants describe it as dry, bright, and fresh, with a touch of herbs on the finish.

Texture

Light-bodied, energetic, and easy—yet with just enough Merlot softness to give it shape.

Finish

Clean, bright, and mouthwatering, with a citrusy snap that invites the next sip.

What Makes It Interesting

This is a rosé made from 100% Merlot in the Bordeaux sphere, but it doesn’t drink like a traditional Bordeaux expectation.

Recent tasting coverage from The Drinks Business described the 2024 Picoron Madam I’m Adam as:

• 100% Merlot from a single plot

• harvested at 11 degrees of potential alcohol

• showing wild strawberries and assorted citrus notes

• with a little sesame seed complexity

• plus mid-palate richness and engaging freshness.

That’s the hook here.

It’s not just cute branding.
It’s low-alcohol, early-picked, plot-specific Merlot rosé from a producer actively reimagining Bordeaux through a more contemporary lens.

Which, frankly, is exactly the kind of bottle that makes a customer stop and say:

“Wait… Merlot rosé from Bordeaux? Let me try that.”

Pairing Ideas

This is an ideal sunlight-to-supper rosé.

Perfect with:

• charcuterie boards

• grilled prawns

• niçoise salad

• feta + herb tart

• roast chicken served cool

• picnic sandwiches

• quiche

• soft cheeses

• grilled vegetables

• salty snacks on the porch

Retailers specifically call out pairings like BBQ, charcuterie, soft cheese, quiche, lighter fare, and subscription notes point toward grilled prawns, ratatouille, and spinach-feta quiche.

About the Producer

Château Picoron is an Australian-owned organic estate in Sainte-Colombe, Bordeaux, built around a fresh, design-forward, low-intervention vision of Merlot. The estate’s broader philosophy is to challenge Bordeaux convention while honoring its history—focusing on single-plot wines, organic farming, and contemporary expressions that feel more alive, playful, and accessible without sacrificing seriousness.

That energy comes through loud and clear here:
clean farming, bright fruit, lower alcohol, and zero stiffness.

Technical Notes

Producer: Château Picoron
Wine: “Madam I’m Adam” Merlot Rosé
Vintage: 2024
Region: IGP Atlantique, France (some retailers shorthand Bordeaux / Vin de France styling, but your supplied placement is IGP Atlantique and fits operationally)
Grape: 100% Merlot
Farming: Organic; widely listed as organic and vegan-friendly by current retailers
Harvest: Hand-harvested
Vinification: Gently pressed / direct press style; stainless steel / low-intervention presentation reflected in merchant notes
ABV: 11%
Body: Light
Acidity: Bright
Finish: Dry, citrusy, fresh

Flavor Profile

Wild Strawberry · Pink Grapefruit · Red Currant · Wildflowers · Soft Herbs

Serving Temperature

45–50°F

Drink Window

Now through 2026